Globally Inspired: How to Take a Bite From the Abundant Table

As Fair Trade Month is around the corner (October, actually),  what better way to engage customers than by inviting them to your ethnic table and enjoy some global cuisine? According to Mintel, a global market research firm, sales in the ethnic food sector have been climbing steadily since 2004, reaching $2.2 billion in 2009 and growing[…]

The Shared Heart of Yoga and Fair Trade

Yoga is a powerful part of our lives, and has been for many years.  Between attending thousands of classes, teaching classes, attending festivals and workshops, and providing yoga products to hundreds of customers, it’s become ingrained in our thinking and way of life. To boil yoga down to a simple catch-phrase is extremely difficult. There[…]

The Write Stuff: 10 New & Fun Ways to Sell Greeting Cards & Stationery

We live in a world of snaps, texts and tweets. Yet despite our reliance on technology for real-time updates, the greeting card industry continues to grow. In fact, the Greeting Card Association (GCA) estimates annual sales of greeting cards to be between $7-8 billion. Not million. BILLION. And, if you think Facebook birthday wishes posts[…]

3 Ways Retailers Can Work Facebook’s Latest Algorithm Change

Late last month, Facebook announced via a blog post that the popular social media platform will prioritize posts shared by friends and family over brands, publishers and other pages. This is particularly important to independent retailers because this algorithm change means your customers will see fewer posts from retailers and brands. “The growth and competition[…]