Your source for information to grow your Fair Trade retail business. Covering strategies for social media, growing email lists and holding events.
At our morning meeting today, I was greeted with Global Crafts tee shirt history. Three of the staff were sporting shirts from our attempts to get the Fair Trade message out there on a tee shirt and inspired me to write a blog post about it. JustifyThat.com Ronnie was wearing a tee from our[…]
Today Trump’s press secretary announced a border tax in the form of a destination tax. The administration did this as a response to Mexico’s stance against paying for the Wall. The implications of this policy are huge and they are routed in long standing Republican policy. There is no indication that any tax would be[…]
I hope everyone has their travel plans to New York for the NY NOW trade show February 4-8. No?? Well I’ve been viewing the Fair Trade Federation member offerings and am almost sorry I’ll be hanging out in Florida during the dead of winter in the northeast. If you’re going, here are a few more[…]
I feel like I’m missing something by not exhibiting at trade shows, and not just the sales. From this distance they look like mini reunions and in a city like New York, great opportunities to get together over great food. For now it will have to suffice that I meet up with fellow Fair Trade Federation[…]
A new year and new fair trade products! One of these days I’ll make it to the NY NOW gift show–which is the most popular and successful for Fair Trade Federation member exhibitors–but for now I’ll continue to attend virtually. This winter’s NY NOW show takes place February 4th through the 8th. I asked the FTF NY NOW exhibitors what’s[…]
This year is the first in a long while that January is a big question mark for me. I’m trying to be positive but I have no idea what US legislation and laws are going to change my life or others I care about or what basic human rights are going to be at risk. I[…]
It’s shocking how prevalent the conversation around trade has become with this election cycle. Here we are, promoting fair trade as we know it, some of us for decades, only to have the word “trade” prefixed by a lot of negative adjectives (and expletives) that have given trade a bad name. But this is our[…]
Waking up on Wednesday and trying to process the reality that Trump is now president-elect was tough. I was a Bernie supporter who reluctantly voted for Hillary. It seems apparent that the driving force behind the vote was a rejection of 50 years of Globalization and the perceived damage to US manufacturing jobs. What does[…]
When we at Global Crafts became members of the Fair Trade Federation in 2005, we found we were a part of an interesting group; married couple-owned and operated wholesale businesses. In our case, it was easy for us to make the decision when we returned from Kenya with no jobs, no kids, no home, to set up a[…]
When retail sales are going well, you’ll rarely hear retailers complain. When sales are less than stellar, though, retailers have a number of excuses: the economy, it’s an election year, the weather is too hot, too cold, too rainy, too dry… you get the picture. Could you be part of the problem? Might you be[…]