Why Fair Trade?

As one of the co-founders of Global Crafts you would expect that l would be asked, often, why I am involved in Fair Trade. Interestingly I don’t think l have ever been asked.  I think people assume that I want to help people. Of course I do and I certainly don’t want to harm people,[…]

7 Tips to Promote Your Brand with Engaging Storytelling

At the heart of effective brand building will always be engaging storytelling. Storytelling enables your audience to understand why you exist not just what you sell. Consumers will struggle to build affinity with a product or company, but a great story can help solidify certain qualities that the brand represents and who has a better[…]