Participating in National Celebrations and Campaigns

Most retailers know about Small Business Saturday, the campaign launched by American Express in 2010 to encourage customers to shop independent retailers the Saturday after Thanksgiving but there are plenty of other national campaigns worthy of a retailer’s attention. Doing so not only shows your customers that you’re supporting various causes, but it introduces your[…]

Beyond the Press Release: How Retailers Can Engage the Media

It used to be that if you wanted to secure earned media coverage you’d send a press release to local reporters (or national magazines, depending on your reach) for consideration and if the reporter was interested, she would follow up with a request for an interview and/or product. Savvy retailers knew to get the attention[…]