Most retailers know about Small Business Saturday, the campaign launched by American Express in 2010 to encourage customers to shop independent retailers the Saturday after Thanksgiving but there are plenty of other national campaigns worthy of a retailer’s attention. Doing so not only shows your customers that you’re supporting various causes, but it introduces your[…]
It used to be that if you wanted to secure earned media coverage you’d send a press release to local reporters (or national magazines, depending on your reach) for consideration and if the reporter was interested, she would follow up with a request for an interview and/or product. Savvy retailers knew to get the attention[…]
Earlier this month we covered how to increase our email subscriber list. This week we’re going to tackle increase our open rate with just 10 easy tips. What emails encourage you to open them? Keep a running list of subject lines that you feel are compelling and see if you can incorporate some of those[…]
Last month we discussed how to plan an event like a pro. What we didn’t discuss, but is just as important, is how to grow your attendee list. This month’s focus is on how to build your email subscribers and improve your email open rate as a key marketing tool. According to a report release[…]
Earlier this month we covered how to market your event before it happens, which is really key because you won’t have much of an event if people don’t show up. But once the day comes, what happens during the event and after can be just as important because those people actually showed up. Also, while[…]
The date of the event is set, whether by you or another entity (such as Earth Day, World Fair Trade Day or a holiday). You want to take advantage and create an event that will have people lining up to attend. How do independent retailers get people to show up if they don’t have a[…]
At first blush, Instagram seems like yet another social media platform that you don’t have the time to manage. At second blush, it’s a set of pictures, seemingly random. A shot of someone’s coffee in one and beautiful interiors in another. So how does one actually drive sales to their business using Instagram? It’s[…]
The old adage of build it and they will come doesn’t apply to websites. Customers need to know your website exists if you’re to be successful in driving traffic, and sales, to it. Unlike brick and mortar shops where people can physically see the business and consider stopping in, you need to actively promote your[…]