Your source for information to grow your Fair Trade retail business. Covering strategies for social media, growing email lists and holding events.
So many of our fair trade wholesaler friends are deep into “the season.” I’m not sure if the leaves change colors, the flowers bloom, or the kids are out of school but I do know that many fair traders will be flying to exotic locales (New York, San Francisco, Atlanta, Chicago) in search of capturing[…]
The artisans of Tecalpulco, Mexico have long been known for their silver and stone jewelry. Art Camp, short for Artesanas Campesinas (or rural female artisans), is a women-owned cooperative that continues this tradition. The group constantly introduces new methods, materials, and machinery to compete in the highly competitive jewelry market, even surviving a collapse in[…]
The old adage of build it and they will come doesn’t apply to websites. Customers need to know your website exists if you’re to be successful in driving traffic, and sales, to it. Unlike brick and mortar shops where people can physically see the business and consider stopping in, you need to actively promote your[…]
Welcome to the first of our Think Thursday posts. Even though Kevin insists that statistically I’m wrong, it always seems like the day-to-day tasks are less on Thursday, so I have time to look at the bigger picture of our business and just, well, think. We’d like to invite you to join us in taking a breath on Thursday[…]
At Global Crafts we understand that Amazon customers increasingly care about Amazon Prime and that products sell much better through FBA than seller fulfilled. We also understand that the Amazon model, built to create completion on successful products does not reward those who take a risk and place unproven products into FBA. Thus most Amazon[…]
Since we launched our Drop Shipping site we have a lot of conversations around which is better for you when ordering your Fair Trade products, wholesale or drops shipping. On the face of it, its seems obvious or is it ? We can say for certain that if you run a retail store or sell[…]
We are proud to have relaunched our Drop Shipping service under the Drop Shipping by Global Crafts brand. At Global Crafts we see ourselves as a tool for producer partners to connect with consumers and we see drop shippers as an important piece of that puzzle. Drop shipping is a supply chain management technique in[…]