3 Ways Retailers Can Work Facebook’s Latest Algorithm Change

Late last month, Facebook announced via a blog post that the popular social media platform will prioritize posts shared by friends and family over brands, publishers and other pages. This is particularly important to independent retailers because this algorithm change means your customers will see fewer posts from retailers and brands. “The growth and competition[…]

How to Become a Retail Superstar: Honor Radical Transparency

Is radical transparency the latest retail buzzword? Consumers are demanding more information when deciding which products to buy or consume. Rightly so, thanks to E.Coli outbreaks on produce like broccoli and investigations that reveal some of the items they buy might be produced under sweatshop conditions, among other human rights violations. How do retailers reconcile[…]

The Glitter of Celebrity: How to Get Your Products in a Celebrity’s Hands

Does getting your product into a celebrity’s hands translate into sales at the retail level? Pick up any celebrity magazine or watch any awards show and you’ll notice how often celebrities show off their baubles or accessories and mention which designer they’re wearing. The reality is that we live in a celebrity-obsessed society and many[…]