How and Why Retailers Should Find Their Cause

Much has been written about how consumers engage with businesses that are active in cause-related marketing campaigns and its cousin, corporate social responsibility. Bottom line: it’s not whether a company decides to engage, since consumers expect companies to act responsibly and to see proof of their commitments, according to a 2015 Cone Communications / Ebiquity[…]

Participating in National Celebrations and Campaigns

Most retailers know about Small Business Saturday, the campaign launched by American Express in 2010 to encourage customers to shop independent retailers the Saturday after Thanksgiving but there are plenty of other national campaigns worthy of a retailer’s attention. Doing so not only shows your customers that you’re supporting various causes, but it introduces your[…]

Fair Trade Children’s Products — It’s Far From Child’s Play

Here at Global Crafts, we’re avoidists.  We try to take the path of least resistance to keep our blood pressures low.  So as we learned about the laws and regulations of importing and distributing products for children, we did what we thought we should do — run.  Anything we had with small parts clearly were[…]

For Women By Women – Fair Trade for Mother’s Day

My 98-year-old mother, Bea, always told me to never leave the house without wearing earrings.  Most mothers would say makeup but the women in our family have always had an affection for earrings.  Bea loves Fair Trade earrings, the bigger and brighter, the better.  When someone compliments her on her earrings, she proudly says, “These were handmade by women in Chile”[…]

Beyond the Press Release: How Retailers Can Engage the Media

It used to be that if you wanted to secure earned media coverage you’d send a press release to local reporters (or national magazines, depending on your reach) for consideration and if the reporter was interested, she would follow up with a request for an interview and/or product. Savvy retailers knew to get the attention[…]